Monday, December 08, 2014

Brand preferences

I am starting to wonder if advertising means as much as exposure in the household. I use specific brands on almost everything. Some of these brands get transmitted to the younger generation. The readers of the blog know I love my diet Mountain Dew, Hawaiian Punch, Popeyes Chicken and so forth.

It was football day and I woke up too late to cook. I got a couple of Chinese dishes. The family loves chicken lo mein and shrimp dishes. I typically would have General Tso or chicken and broccoli. The daughter eats both. I buy barrel pickles when available and the rest of the house eats them. I prefer Pringles because small kids don't eat a whole bag. The granddaughters know what Pringles are and they are less than three. The daughter picked up my love for jello.

Oddly my preferences on soap and cleaning products is the norm. We are largely a Proctor and Gamble house with the exception of Colgate and Clorox in a few rare categories.

Perhaps the importance of building brand loyalty is a forgotten art. Maybe the aspect of breaking into daily routines is forgotten. I remember my friends introducting me to Sam Adams beer. Golds condiments were passed on to me from my grandparents homes. Philadelphia cream cheese, Helmans mayonnaise and Skippy Peanut butter came from my parents home. Somewhere along the way I developed the taste for Miracle Whip and Stubs Bbq sauce. My father liked any Mustard not named Frenches. I liked Guldens but the quality of other offerings are good. Nathan's mustard which is made by Golds is exceptional when you can find it.

The trick for companies is to get into the home and become part of the story. I remember my grandfather giving me a Hershey bar and Wrigleys Doublemint gum. I remember being on a family trip upstate and tasting my first Mointain Dew. Perhaps soft drink vendors need to focus more on stadiums, zoos and theme parks. 

I still would love to see a can of five alive again someday.


Ducky's here said...

Your ersatz "family" is poor and they spend scarce food dollars on that crap?

Think about it for a while.

beakerkin said...

Poor people are entitled to high quality consumer goods. Especially if it is my dime.

Ducky's here said...

Quality consumer goods -- Hawaiian Punch, 5% juice.

beakerkin said...

Provides plenty of vitamin C. Communism provides 100 percent misery but you don't seem troubled by it.